Salvatore Ferragamo Introduces a New Made-to-Measure Tramezza collection

February 5, 2010 - New York, New York - Tremezzo, one of Salvatore Ferragamo’s luxe shoe collections gets a full complement of new accompaniments for spring. A just-introduced line of made-to-measure suiting, jackets, pants and outerwear, inspired by the popular footwear range lets fans adopt its classical style from head to toe.

The process begins when a Ferragamo consultant advises clients on fit, color and over 350 fabric options, including silks, linens, wools and cashmeres produced by top Italian mills. Measurements taken by the house’s tailors are sent to the Florence headquarters, where artisans produce the finished garments in four-to-six weeks.

The exclusive made-to-measure experience is offered at the Salvatore Ferragamo Fifth Avenue flagship in New York. Personal appointments are also available at a client’s home or office by appointment.


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Schiffer sails with Salvatore Ferragamo

Luxury footwear brand Salvatore Ferragamo has unveiled its spring 10 ad campaign featuring supermodel Claudia Schiffer.


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Claudia Schiffer is face of Salvatore Ferragamo

Luxury brand Salvatore Ferragamo has signed up former supermodel Claudia Schiffer as the face of its spring/summer campaign.

Schiffer will star in the retro campaign inspired by fifties cinema shot by photographer Mario Testino.

The ad campaign draws on Alfred Hitchcock’s 1955 film “To Catch a Thief” starring Cary Grant and Grace Kelly on the Monaco Riviera.


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Salvatore Ferragamo uses original supermodel Claudia Schiffer for its SS2010 campaign

With so many celebs, actresses and new models fronting designer's ad campaigns it's sometimes hard to ever remember iconic supermodels such as Naomi Campbell and Cindy Crawford.

That is until we spotted Salvatore Ferragamo's SS2010 campaign. The brand has gone right back to 80s basics opting to use original supermodel Claudia Schiffer for its shoots.

We love the soft and serene 50s styling of the model, who poses for one of the almost angelic pictures, shot by Mario Testino, in this white dress.

Claudia, you may be a little bit older than the rest of the ad campaign faces heard but we think you've definitely still got it.


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Ferragamo's Renowned Florentine Museum Now Online

December 29, 2009 - Salvatore Ferragamo, the Italian luxury fashion house, is pleased to announce the launch of www.MuseoFerragamo.com—the online presence of the legendary Ferragamo museum located in the company's Florentine headquarters, Palazzo Spini Feroni.

From Hollywood icons like Marilyn Monroe and Sophia Loren to hot young stars like Rachel Bilson, celebrities have long visited Palazzo Feroni to have shoes especially created. Go online to view the museum's vast archives—more than over 13,000 styles—or even compete in contests for emerging shoe designers.

Site visitors will be able to book museum trips, download guided tours and apply for internships—and these are just a few options that the new site offers.

Visit www.museoferragamo.com to find out more.


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SALVATORE FERRAGAMO LAUNCHES AN ONLINE STORE

The Ferragamo Group, one of the world’s leading luxury brands, has launched its online store.
The Florentine brand’s products are now available for sale at the www.ferragamo.com website, which has been entirely redesigned in an innovative style for a unique user experience.
Online shopping, which is already available for users in Italy and the UK, will be extended to the US and major European markets over the course of the next few months.
The new Ferragamo website features sophisticated graphics and a refined “look and feel”, with a simple, user-friendly layout. Its high image quality lets shoppers appreciate the fine craftsmanship and excellence of the brand’s products, which have made it famous around the world.
By navigating the site, visitors take part in over 80 years of history of the brand and its “timeless elegance”, in a fascinating journey from product discovery to purchase.
“Internet has certainly revolutionised our shopping habits and now even luxury shoppers are looking for direct contact with companies. The search for information and the desire to shop should not be limited by time and place,” explains Michele Norsa, CEO of Salvatore Ferragamo Italia S.p.A. “The decision to directly manage this new fundamental channel is part of our long-term strategy and has enabled us to launch an
online store destined to be one of our top performers around the world by 2010.” Ferragamo’s online presence also includes a new site for the company’s museum, which keeps students, young people and designers up-to-date on the company’s history and culture.
At www.museoferragamo.com visitors can search the company’s historical archives and participate in a number of projects sponsored by the museum, including the new contest for young shoe designers.


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Fashion House Salvatore Ferragamo Launches Online Store

ROME -(Dow Jones)- Italian family-owned haute couture Salvatore Ferragamo SpA has launched its online boutique, the company said Monday, as luxury-goods makers aim to tap into the growing Internet market.

Residents in Italy and the U.K. can already shop via Ferragamo's Web site, and in the next few months, customers from the U.S. and the main European countries will be able to do so too, the Florence-based company.

"The Internet has certainly revolutionized our consumer behavior and today it is fundamental for luxury goods clients to be able to turn to the company directly," said Ferragamo's chief executive, Michele Norsa.

Norsa said Ferragamo is aiming for the online boutique to become one of the company's top global stores from 2010 onwards.

The company, set up more than 80 years ago, became well-known by making shoes for Hollywood stars such as Audrey Hepburn, Marilyn Monroe and Sophia Loren.

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