Ferragamo's Renowned Florentine Museum Now Online

December 29, 2009 - Salvatore Ferragamo, the Italian luxury fashion house, is pleased to announce the launch of www.MuseoFerragamo.com—the online presence of the legendary Ferragamo museum located in the company's Florentine headquarters, Palazzo Spini Feroni.

From Hollywood icons like Marilyn Monroe and Sophia Loren to hot young stars like Rachel Bilson, celebrities have long visited Palazzo Feroni to have shoes especially created. Go online to view the museum's vast archives—more than over 13,000 styles—or even compete in contests for emerging shoe designers.

Site visitors will be able to book museum trips, download guided tours and apply for internships—and these are just a few options that the new site offers.

Visit www.museoferragamo.com to find out more.


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SALVATORE FERRAGAMO LAUNCHES AN ONLINE STORE

The Ferragamo Group, one of the world’s leading luxury brands, has launched its online store.
The Florentine brand’s products are now available for sale at the www.ferragamo.com website, which has been entirely redesigned in an innovative style for a unique user experience.
Online shopping, which is already available for users in Italy and the UK, will be extended to the US and major European markets over the course of the next few months.
The new Ferragamo website features sophisticated graphics and a refined “look and feel”, with a simple, user-friendly layout. Its high image quality lets shoppers appreciate the fine craftsmanship and excellence of the brand’s products, which have made it famous around the world.
By navigating the site, visitors take part in over 80 years of history of the brand and its “timeless elegance”, in a fascinating journey from product discovery to purchase.
“Internet has certainly revolutionised our shopping habits and now even luxury shoppers are looking for direct contact with companies. The search for information and the desire to shop should not be limited by time and place,” explains Michele Norsa, CEO of Salvatore Ferragamo Italia S.p.A. “The decision to directly manage this new fundamental channel is part of our long-term strategy and has enabled us to launch an
online store destined to be one of our top performers around the world by 2010.” Ferragamo’s online presence also includes a new site for the company’s museum, which keeps students, young people and designers up-to-date on the company’s history and culture.
At www.museoferragamo.com visitors can search the company’s historical archives and participate in a number of projects sponsored by the museum, including the new contest for young shoe designers.


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Fashion house Ferragamo's museum goes online

MILAN (Reuters Life!) - Italian fashion house Salvatore Ferragamo has taken a museum detailing its history and culture online, allowing young designers to add their creative touch to its shoe models.

The website, www.museoferragamo.com, is dedicated to its "shoemaker to the stars" founder and includes pictures, vintage films relating to the Florence-based maison, which is known for its shoes, silk ties and scarves as well as handbags.

The fashion house, for whom Claudia Schiffer has modelled, was founded in the 1920s by the late Salvatore Ferragamo who started out designing footwear and made shoes for the likes of Marilyn Monroe, Greta Garbo and Audrey Hepburn.

Visitors can browse through Ferragamo archives as well as book tickets to the actual museum in Florence. Artists can download famous shoe models, redesign them and send them back with a panel of judges picking a winner to join a virtual gallery every three months.

(Editing by Paul Casciato)


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Ferragamo Sets Online Store

MILAN – Salvatore Ferragamo SpA is the latest fashion company to step up its Internet activity by launching its own online store.

The Florence, Italy-based group’s...

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Armani, Ferragamo Expand Online

MILAN — Salvatore Ferragamo SpA on Monday became the latest fashion company to launch its own online store, while Giorgio Armani went one further and unveiled plans for mobile...

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Fashion House Salvatore Ferragamo Launches Online Store

ROME -(Dow Jones)- Italian family-owned haute couture Salvatore Ferragamo SpA has launched its online boutique, the company said Monday, as luxury-goods makers aim to tap into the growing Internet market.

Residents in Italy and the U.K. can already shop via Ferragamo's Web site, and in the next few months, customers from the U.S. and the main European countries will be able to do so too, the Florence-based company.

"The Internet has certainly revolutionized our consumer behavior and today it is fundamental for luxury goods clients to be able to turn to the company directly," said Ferragamo's chief executive, Michele Norsa.

Norsa said Ferragamo is aiming for the online boutique to become one of the company's top global stores from 2010 onwards.

The company, set up more than 80 years ago, became well-known by making shoes for Hollywood stars such as Audrey Hepburn, Marilyn Monroe and Sophia Loren.

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