SALVATORE FERRAGAMO LAUNCHES AN ONLINE STORE

The Ferragamo Group, one of the world’s leading luxury brands, has launched its online store.
The Florentine brand’s products are now available for sale at the www.ferragamo.com website, which has been entirely redesigned in an innovative style for a unique user experience.
Online shopping, which is already available for users in Italy and the UK, will be extended to the US and major European markets over the course of the next few months.
The new Ferragamo website features sophisticated graphics and a refined “look and feel”, with a simple, user-friendly layout. Its high image quality lets shoppers appreciate the fine craftsmanship and excellence of the brand’s products, which have made it famous around the world.
By navigating the site, visitors take part in over 80 years of history of the brand and its “timeless elegance”, in a fascinating journey from product discovery to purchase.
“Internet has certainly revolutionised our shopping habits and now even luxury shoppers are looking for direct contact with companies. The search for information and the desire to shop should not be limited by time and place,” explains Michele Norsa, CEO of Salvatore Ferragamo Italia S.p.A. “The decision to directly manage this new fundamental channel is part of our long-term strategy and has enabled us to launch an
online store destined to be one of our top performers around the world by 2010.” Ferragamo’s online presence also includes a new site for the company’s museum, which keeps students, young people and designers up-to-date on the company’s history and culture.
At www.museoferragamo.com visitors can search the company’s historical archives and participate in a number of projects sponsored by the museum, including the new contest for young shoe designers.


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Fashion House Salvatore Ferragamo Launches Online Store

ROME -(Dow Jones)- Italian family-owned haute couture Salvatore Ferragamo SpA has launched its online boutique, the company said Monday, as luxury-goods makers aim to tap into the growing Internet market.

Residents in Italy and the U.K. can already shop via Ferragamo's Web site, and in the next few months, customers from the U.S. and the main European countries will be able to do so too, the Florence-based company.

"The Internet has certainly revolutionized our consumer behavior and today it is fundamental for luxury goods clients to be able to turn to the company directly," said Ferragamo's chief executive, Michele Norsa.

Norsa said Ferragamo is aiming for the online boutique to become one of the company's top global stores from 2010 onwards.

The company, set up more than 80 years ago, became well-known by making shoes for Hollywood stars such as Audrey Hepburn, Marilyn Monroe and Sophia Loren.

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