ROME -(Dow Jones)- Italian family-owned haute couture Salvatore Ferragamo SpA has launched its online boutique, the company said Monday, as luxury-goods makers aim to tap into the growing Internet market.
Residents in Italy and the U.K. can already shop via Ferragamo's Web site, and in the next few months, customers from the U.S. and the main European countries will be able to do so too, the Florence-based company.
"The Internet has certainly revolutionized our consumer behavior and today it is fundamental for luxury goods clients to be able to turn to the company directly," said Ferragamo's chief executive, Michele Norsa.
Norsa said Ferragamo is aiming for the online boutique to become one of the company's top global stores from 2010 onwards.
The company, set up more than 80 years ago, became well-known by making shoes for Hollywood stars such as Audrey Hepburn, Marilyn Monroe and Sophia Loren.
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